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Saul Bass movies influenced Frank Newfeld Books

Here are movie title sequences from The Man with the Golden Arm, and Anatomy of a Murder designed by Saul Bass.

Bass’s movie titles strongly influenced Frank Newfeld’s book design work,

particularly his

‘extended preliminaries’.

As AIGA Graphic Design USA 3 puts it: “Before anyone in the film industry, Bass recognized the importance of a movie’s first moments: they should do more than warn the audience that a few minutes remain to make a trip to the popcorn stand. He invented the idea of titling movies – either at the beginning or end – with sequences that added something in a highly symbolic and evocative way and created print-graphic identification for films that not only title the film, but also serve to unify and drive entire marketing and advertising campaigns.

Newfeld successfully adapted this idea to book.

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