Two interesting extra-book observations: Last night at Chapters bookstore I saw a sticker on Bel Cantos’s cover that said Pratchett’s subsequent book Run would be released on September 22, 2007. This reminded me of one I once saw for a brand of peanut butter on a banana at my local produce store. Clever to use an existing product to promote a new or complementary one.
Also, Stephenie Meyer’s Eclipse had an iron on tee shirt decal stuck, in a plastic envelop, to its paste-down end paper. And that’s not all, the inside of the dust jacket serves as beautiful shiny poster.
This is impressive marketing.