Stephenie Meyer, Ann Pratchett, clever marketing people and bananas
Two interesting extra-book observations: Last night at Chapters bookstore I saw a sticker on Bel Cantos’s cover that said Pratchett’s subsequent book Run would be released on September 22, 2007. This reminded me of one I once saw for a brand of peanut butter on a banana at my local produce store. Clever to use an existing product to promote a new or complementary one.
Also, Stephenie Meyer’s Eclipse had an iron on tee shirt decal stuck, in a plastic envelop, to its paste-down end paper. And that’s not all, the inside of the dust jacket serves as beautiful shiny poster.
This is impressive marketing.
June 27th, 2008 at 12:40 PM
Yes, very clever marketing. And in the case of Stephenie Meyer, a great pity that it’s not matched by the writing.
June 27th, 2008 at 12:50 PM
I’m afraid I can’t comment on the content, but you’ll get a heated response from my 14 year old daughter. Apparently she, along with 99 per cent of her girl friends are in love with one of the characters, Edmund I think is his name. So Meyer, just like Rowling before her must be doing something right… but…popularity clearly isn’t an indication of quality you’re right…
June 27th, 2008 at 3:28 PM
These are some great tricks – I don’t know if they apply to all levels of publishers. There are a lot of clever marketing tricks one can do with stickers on their books – signed by author is always a classic.